THE STANDARD
Organizations do not take photographs.
They design how they are perceived.
The Corporate Image Standard
The Standard defines how corporate images communicate leadership, credibility, and identity.
It is not a guide to taking photographs.
It is a framework for designing perception.
Perception is Designed.
What is a Corporate Image Standard?
A Corporate Image Standard is a framework that defines how organizations design perception through images.
It explains how corporate photography communicates leadership, credibility, and identity.
Rather than focusing on how to take photographs, the standard focuses on how images shape perception for specific audiences.
In this sense, corporate images are not simply photographs.
They are messages that represent the character of an organization.
Images do not simply show people.
They represent organizations.
기업 이미지의 기준
기업과 조직이 이미지를 통해 자신을 어떻게 표현해야 하는지에 대한
Corporate Image Standard 문서입니다.
이 문서는 사진을 잘 찍는 방법을 설명하는 가이드가 아닙니다.
조직이 외부에 어떤 메시지를 전달하고
어떤 인식을 만들어야 하는지에 대한
이미지 설계의 기준을 정의합니다.
Core Principles
Corporate images are not created for everyone.
They are designed:
ㆍfor a specific audience
ㆍwith a clear message
ㆍto shape a specific perception
Structure of the Standard
THE STANDARD는 다음의 기준 문서로 구성됩니다.
